Invest Wisely: The Intersection of Value and VisionBusiness to Consumer (B2C) companies spend around 5% to 10% of revenueWhile value looks different depending on your business, it is without question that every dollar you spend should have a clear return on investment (ROI) that serves as a catalyst for business growth and innovation.1. Marketing SpendFor us to recommend the latest technology or marketing trend makes this about us. No solution should be proposed that is not specifically tailored to enhance your operations, reach, and growth.
This requires us to first talk about what you aim to achieve, understand your unique challenges, and to appreciate the aspirations driving you and your business. 2. Technology SpendSmall and medium-sized businesses spend around 6.9% of revenue3. Value AnalysisFor every dollar spent, you should see a multiple times greater return
For us to recommend the latest technology or marketing trend makes this about us. No solution should be proposed that is not specifically tailored to enhance your operations, reach, and growth.
This requires us to first talk about what you aim to achieve, understand your unique challenges, and to appreciate the aspirations driving you and your business.
Not yet convinced?
Industry Benchmarks | Pricing Strategy | Our Commitment
IT spend as a percentage of revenue
o Small and medium-sized businesses spend around 6.9%
o Midsize companies spend around 4.1%
o Larger companies spend around 3.2% (recognized scale of efficiency)
o Source: Study by Ailean Inc. on U.S based companies
Marketing spends as a percentage of revenue
o B2B companies typically allocate 2% to 5%
o B2C companies typically allocate 5% to 10%
Salary Averages 2024
o CIO - $210,631 base + up to $80K additional compensation
o VP of Digital Media - $188,541 base + up to $80K additional compensation
o Source: Glassdoor Industry BenchmarksPricing StrategyAsk yourself:
o What would be the value of 50 new customer engagements each month?
o What would be the value of 200% increased productivity of just one of your staff?
o What would be the value of improved customer service and response time?
o What would be the cost of a major disruption to your business production?
Whatever your answers above, we strive for a significant return on investment (ROI) in all our consulting contracts. That means for every consulting dollar, you should see a multiple return in value in areas such as:
o Contract & purchasing cost savings.
o Realized savings from increased operational efficiency.
o Increased customers and sales.The Ephemeris CommitmentAt Ephemeris, our pledge to you goes beyond mere service delivery. We commit to meeting the same expectations that we have held our vendors to as seasoned executives responsible for critical business operations.
Defined Deliverables and Transparent Costs
Before embarking on any project, we ensure that all deliverables are clearly defined and agreed upon, with transparent cost structures. This way, every stakeholder is aligned, and there are no surprises along the way.
Tailored Solutions for Your Business
Every solution is backed by a clear rationale on how it will contribute to your growth and ROI. It is our responsibility, and desire, to ensure that you are excited about projects. We promise no set agendas nor sales quotas for the latest technologies or marketing fads.
A Partnership of Equals
We view our engagements as a partnership of equals, where your business expertise is respected and complemented by our technological and marketing acumen.
